The platform behind the Smart Putting Gate.
Grasp makes the Smart Putting Gate, a device that tracks the speed, line and impact of every putt. I built the company’s website, its CRM and email system, its press room and its storefront, on one platform the whole team works in.
The brief
One system instead of six tools.
Grasp needed a website worthy of the product, and a system behind it to capture leads, run sales outreach, send campaigns and sell the Gate online, without stitching together a separate service for each.
The platform was live in a month, and it has grown in phases from there.
What I built
Website, CRM, email and store.
A cinematic product site with lead capture, extended as the brand grew.
Accounts, contacts, a sales pipeline, a work queue, global search and an audit log, with roles enforced in the database.
A campaign builder with branded templates, an AI composer briefed on the company’s own copy, and per-campaign reporting.
The team publishes press releases from the portal straight to the website, with structured data for search engines.
Catalog, cart and Stripe checkout, with orders, refunds and abandoned-cart recovery managed in the portal.
Shipping labels and tracking through EasyPost, FedEx and UPS, straight from the order page.
Outcome
to a live platform
automated test suites guarding it
login for sales, marketing and orders
Contact
Selling hardware online?
Tell me about the product. I will build the site and the system behind it.
I read every message personally and reply within one business day.
Ultimate Kilimanjaro booking platform
TopSyde
Back by Sunday
Matchups.ai
Subsonar
ContentFlow for Cupola Creative
Gods to Dust
CalendarBell