From a brochure site to a working catalogue.
Ambrosia's site was a brochure: logos, a carousel, and a product list pasted in as one long price sheet. We rebuilt it as a two-domain WordPress site for Ambrosia and its parent company, Schreiber Foods International. Distributors can now search every product, open its spec sheet, and find their sales manager on a map.
Before
After
Lead with the food and the offer
The old homepage opened with a phone number, a search box, three logos and a seven-item all-caps menu, with a carousel below. The new one says what Ambrosia is in one line, then gets to the catalogue, the parent company, and separate paths for distributors and chefs. Scroll inside each frame to see the full page.
On a phone
Both captured at 390 × 844. On the old site, the first screen is the header. On the new one, it's the brand line and a button into the catalogue.
Categories that show what's inside
Before, the Olives category had one banner photo and three pictures of olives, with no products listed. Now each category page has search at the top, the full product range in groups, with item number, pack size, origin and a spec-sheet link, and serving photography for each category.
A page for every product
The old "Product List" was one table more than 12,000 pixels long, laid out like a printed price sheet. The rebuild imports it as data: each SKU gets a page with its pack, origin, dietary tags read from the manufacturer's spec-sheet PDFs, a one-click spec-sheet download, and related products. The printable list is still available as a PDF.
Maps built from data, not screenshots
The old sourcing page had a small map image with the country shapes baked into the pixels. Both new maps are inline SVG, so they stay sharp at any size, their labels are real text that search engines can read, and the client can update them from WordPress.
Procurement Footprint. 176 countries from Natural Earth data in the Robinson projection. The 31 sourcing countries are picked from a list in WordPress, and the list is generated from the same data as the map, so the two always match. Small countries such as Belgium and the Netherlands get a locator ring.
Sourcing, previously. A small image of a map, placed beside the body copy.
Find your Regional Sales Manager. Distributors click their state to see who covers it, then send a message that's routed to that manager. Small northeastern states have labelled leader lines.
From a list of addresses to a page for distributors
Distributors used to get a list of warehouse addresses. Now they have a page that explains why they should carry Ambrosia, shows how Schreiber supports them, links to their sales manager, and answers common questions in FAQ markup that search engines and AI assistants can read.
A home for the parent company
Schreiber Foods International had one block of centred text on Ambrosia's About page. It now has its own domain with a company page, the brands it distributes, its operating pillars and a Legacy timeline, all sharing one navigation with Ambrosia so visitors don't notice when they move between the two sites.
